Sustaining innovationoccurs when a company creates better-performing products to sell for higher profits to its best customers. Typically, sustaining innovation is a strategy used by companies already successful in their industries. The motivating factor in sustaining innovation is profit; by creating better products for its best customers, a business can pursue ever-higher profit margins.
The Innovator's Solution: Creating and Sustaining Successful Growth downloads torrent
In a vacuum, relying on sustaining innovation is a sound strategy that involves continually creating better versions of your product to gain higher profit margins from customers who are willing to pay. Yet, some of the most successful companies built on sustaining innovation fail. 2ff7e9595c
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